CAPEL TO INTRODUCE NEW, DICK IDOL RUG COLLECTION

Popular Wildlife Artist To Team-Up With America’s Favorite Rug Company

HIGH POINT, N.C. (July 31, 2001) - Capel Inc., America’s leading manufacturer and importer of area rugs, today announced a licensing partnership with Dick Idol, one of America’s best-known authentic outdoorsmen and wildlife artists. Idol will collaborate with Capel designers to bring his unique, outdoor-inspired concepts to life in a line of high-quality area rugs.

Capel will utilize the talents of the famous wildlife artist and outdoor authority in a variety of styles of area rugs including braids, woven/flat woven, loop hooked, hand tufted and combinations. The line will launch at the October 2001 International Home Furnishings Market in North Carolina in conjunction with the unveiling and launch of Klaussner Furniture’s Dick Idol Home Collection. Capel plans to distribute the line worldwide.

The Capel partnership is an integral part of the home furnishings strategy that Dick Idol Ventures, LLC, the marketing and strategic licensing company for Dick Idol products, began building only one year ago. “Our clear objective is to build the Dick Idol name into the premier outdoor lifestyle brand,” said Steve Regan, president of Dick Idol Ventures. “Thanks to the size and growth of the outdoor category, as well as Dick’s reputation as a wildlife artist and outdoor authority, we have been remarkably successful in attracting the top companies in their respective industries to capitalize on his talents.”

This license complements other home furnishings companies that have joined Idol including Klaussner Furniture Industries (upholstered products and case goods), La France, a division of Mount Vernon Mills (home textiles), As You Like It, Inc. (lamps and accessories), Foster’s Point (home florals) and Big Sky Carvers (wildlife art reproductions). Idol is also developing new lines with the Mossy Oak Apparel division of Russell Corp. (outdoor sportswear and apparel) and the Trebark division of Haas Outdoors (outdoor products licensing).

“The outdoor industry is growing at a phenomenal rate,” said Kea Capel, director of marketing. “More people than ever are taking the time to enjoy the beauty of nature. Capel’s Dick Idol Collection is being designed to help this large consumer group bring some of the splendor of the natural world into their homes.”

In another recent development, Idol has signed an agreement with Foster’s Point, Spring, TX, a highly-acclaimed permanent floral design company. The company will incorporate elements from Idol’s Montana home including antlers, native flowers and brush, river rocks, etc. in permanent floral, greenery and tree displays. It also plans to use accessory pieces such as pottery from another Dick Idol licensee, As You Like It, Inc., to give the displays a finishing touch.

Dick Idol Ventures, LLC was founded in May 2000 in order to meet the demand for authentic outdoor lifestyle products. Although best known for his bronze monuments of whitetail deer (some measuring over 30 feet tall) and his wildlife sculptures and paintings, Dick Idol is also widely recognized as one of America’s premier outdoorsmen. He is co-founder of North American Whitetail Magazine and is a writer and speaker on conservation and outdoor subjects. When he’s not on one of his frequent trips to unspoiled locations, Mr. Idol works out of his home studio in Bigfork, Montana, two miles from the closest road.

Founded in 1917 by a 17 year-old visionary by the name of A. Leon Capel, Capel Incorporated has grown to become America’s largest manufacturer and importer of area rugs. More than 400 Capel employees manufacture and sell in excess of 600 different items of finished goods to more than 10,000 accounts in all fifty states, Canada, Australia, Japan and Europe. As one of America’s few remaining family-owned and operated businesses, a Capel family member oversees each area of operation to ensure the highest possible quality of their wide array of products.

Capel Incorporated is dedicated to the virtues of quality, value and integrity that are the cornerstones of the Capel family. Capel is the company that has earned a reputation over the years as the people who provide the world with “area rugs for life.”

Images including lamps, rugs, pillows, throws and other textiles as well as florals and some of his remarkable pieces of art, can be viewed by visiting www.dickidol.com.

For more information about Capel Incorporated, please visit www.capel-rugs.com

For more information about Foster’s Point, please call 281-370-9171.