AGENCY SELECTED TO BUILD OUTDOOR LIFESTYLE BRAND RF&A to Support Dick Idol Branded Products Raleigh, N.C. -- Richard French & Associates (RF&A), one of the southeast’s leading public relations and marketing agencies, has been chosen by Dick Idol Ventures, LLC to support its rapidly expanding outdoor lifestyle brand. The agency will help create a “halo” around the Dick Idol name and establish consumer brand affinity for Dick Idol products. According to Dick Idol Ventures Chief Marketing Officer, Jim Williams, RF&A will also help build Dick Idol, who is already an outdoor art and wildlife icon, into a robust outdoor lifestyle brand that will be licensed to a number of furniture, home accent furnishings and accessories, camping cookstoves, pocket knives and apparel manufacturers. The Montana-based Idol is one of the world’s most talented sculptors, painters and creators of wildlife art. He is also a co-founder of North American Whitetail Magazine, the leading publication on the subject. Idol has written hundreds of articles on the outdoor lifestyle and is a much sought-after public speaker. “There is a tremendous opportunity to build the Dick Idol franchise into the definitive outdoor lifestyle brand,” said Rick French, RF&A president and CEO. “Dick already has significant equity in his name and we are looking forward to extending that equity across categories he has not previously been associated with.” RF&A, headquartered in Raleigh with offices in Tampa, Nashville, New York City and Greensboro, represents clients such as Kasper ASL, GoodMark Foods, Wrangler, Canandaigua Wine Company, Panoptx Eyewear, and Jack Daniels. It is the largest public relations agency in the Carolinas.